Overview:
Creative Change Counseling Agency, a nonprofit counseling center focused on community outreach and mental health services, partnered with Brittnee Smith Creative to refresh its brand identity. The agency sought a modern, compassionate, and professional look to better reflect its mission of providing transformative mental health services to individuals and families.

 

The Challenge:
With a growing clientele and an expanding range of services, Creative Change needed a brand that communicated both professionalism and empathy. They wanted their brand to connect with the diverse community they serve, offering a sense of hope and trust.

 

Our Approach:
We developed a brand identity that centered around inclusivity, care, and support. This included designing a logo that symbolized growth and healing, accompanied by a soothing yet modern color palette. We also redesigned their website to improve user experience, making it easier for clients to access information and book counseling services.

 

Key Deliverables:

1. Brand Identity: A fresh logo and branding materials that reflect the agency’s mission of change and healing.

2. Website Redesign: A user-friendly and visually appealing website that makes accessing mental health services easier.

3. Graphic Design: Marketing materials that support community outreach, including brochures, social media graphics, and event flyers.