The Philly Joy Bank:
A Strategic Collaboration with Brittnee Smith Creative
Client: Philly Joy Bank (via Strategy Arts)
Services Provided: Brand Identity, Logo Design, Infographics, Report Design
Overview:
The Philly Joy Bank, a community-focused initiative supported by Strategy Arts, needed a strong, recognizable brand to represent its mission of fostering well-being and support within Philadelphia communities. Brittnee Smith Creative was brought on board to craft a cohesive brand identity, including a logo, color palette, and various design materials that would effectively communicate the values and goals of the initiative.
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The Challenge:
The Philly Joy Bank required a brand that was both professional and inviting, speaking to a broad audience while maintaining clarity and focus. As a newly launched initiative, they needed an identity that could immediately establish trust and recognition among stakeholders, community members, and partners.
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Our Approach:
We worked closely with Strategy Arts to understand the vision for the Philly Joy Bank. After an in-depth consultation, we designed a bright, approachable logo and color palette that aligned with their message of community uplift. We also created infographics and reports that made complex information easily digestible and visually appealing.
Key Deliverables:
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Logo Design: A fresh and memorable logo representing the Philly Joy Bank’s mission.
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Color Palette: A vibrant yet professional color scheme that resonates with both the community and stakeholders.
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Infographics and Reports: Clear, well-organized designs that simplify the presentation of important data and outcomes for the initiative.
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Additional Work for Strategy Arts:
Brittnee Smith Creative has also designed strategic reports and slide decks for some of Strategy Arts' other clients, ensuring each project is delivered with a consistent and impactful visual presentation.
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Results:
The Philly Joy Bank launched with a strong, professional brand presence that has garnered positive feedback. The clear, attractive design of their materials has helped them communicate their message effectively to their audience, enabling better community engagement and partnerships.