Joy Morgan Motivates:
Building a Global Brand with Brittnee Smith Creative
Client: Joy Morgan Motivates
Services Provided: Brand Strategy, Identity Development, Graphic Design
Overview:
Joy Morgan Motivates is the platform through which Dr. Joy Morgan empowers aspiring speakers, authors, and entrepreneurs. She needed a strong personal brand that reflected her dynamic expertise as an international speaker, leadership strategist, and business coach. Brittnee Smith Creative partnered with Dr. Joy to build a brand that could scale globally while maintaining authenticity.
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The Challenge:
As an established speaker and coach, Dr. Joy wanted a brand that captured her passion for helping others unlock their potential. The challenge was to create a versatile, cohesive brand that communicated her expertise across different fields—speaking, coaching, and writing—while maintaining a unified message.
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Our Approach:
We developed a personal brand that is both bold and approachable, reflecting Dr. Joy’s energetic personality and professionalism. The branding included a new logo, website design, and a range of marketing materials, all aligned with her mission of empowering others to achieve their goals.
Key Deliverables:
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Brand Strategy: A comprehensive brand strategy that positions Joy Morgan Motivates as a global leader in motivational speaking and coaching.
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Visual Identity: A vibrant, cohesive visual identity that includes a logo, color scheme, and typography.
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Marketing Materials: A suite of promotional materials, including social media graphics, business cards, and event flyers.
Results:
Joy Morgan Motivates now has a unified, professional brand that resonates with a global audience. The brand’s fresh look has attracted new speaking engagements and expanded her coaching business.